Wednesday, September 15, 2010

enterprise development to a certain stage

enterprise development to a certain stage, to support enterprise continue to develop one of herve leger the most important factor in this enterprise has its own core of culture, culture is the values, culture is the brand. casual shoes, consumer groups are basically 18-45 years old, student freelance income white-collar office workers high mainly strong consumer can benefit. the requirements of the brand culture are more serious character, they love bold fashion life challenges adventurous fashion and leisure activity is the pursuit of their life! (5) the advantages and disadvantages of competing brands comparative analysis. leisure brands on the market today come from behind in the medium term are the pioneers. in their respective channels, construction has its own network of mainly small manufacturers in the market dominated by zero-approved, the wind by! also like Aokang red dragonfly dress shoes and other production-based manufacturers have also joined the sales extension of casual shoes, but they will not reach the scale of product 3 1, more so if the brand on the fuzzy, just the opposite.
We see get to see examples herve leger dress of clothing, Shanshan, Youngor began producing dress shirts, casual wear when the tide came, he changed into casual clothes also add, how did not like? personally think is not very successful! real rising star Rimula Lee Lang .. Yuezhanyueyong! store market gets bigger and bigger! contrary to their goal of playing in the 708 market is not exactly random, scattered the brands of suits professional culture. Therefore, in casual wear market Firs Younger brands such suits, but always struggle to do leisure leisure and professional brand. On the contrary. Now the situation of casual shoes casual clothes on and then the scene is similar. professionalization is the brand culture of cohesion, the explosive in a straight line! majority The second and third line is the agency with brand management, brand management agents from agents, enterprises lack the capacity assessment of the agents, while the lack of effective management herve leger bandage dress of the agents, retailers and business-to-end management of personnel is not news do not ask. This is the second and third tier brands eager to expand the market, did not go to the maintenance of heart, the brand development path of their length of time!

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