is what we often say that is no longer a line, upper middle lower reaches of some fighting each other. So, a little passive in the sales marketing. in the shoes of the moncler market, the brand loyalty of consumers have not yet formed. nor is the consumer name brand to buy. but also in the three markets and lines of type on the market without a good performance, unsatisfactory! This is the current market status of casual shoes. (3) casual shoes comparative analysis of brand market share. casual shoe market into a substantial increase in sales year after year, major efforts are swallowed piece of shoe cheese.
from brand background, currently moncler jackets on the market brand shoes divided into three categories: international brands, domestic brands and extension brand. an international brand by customers purchasing power factors, is still in the cooperative competition, occupation of the city's famous first-class shopping; domestic brand is the country's professional shoes manufacturer. they trade, OEM-based, domestic trade as the second, the current domestic trade market to get their attention, so a lot of leisure shoe manufacturers in the domestic trade market, has good performance; extension of the brand is from the traditional leather shoes and sports shoes and apparel industry and other branches of industry brands out shoes series; their resource sharing, love the combination of channel brands extension, there are better brands have done very well, play 1 +1 2, of course, did not play a better brand of market expectations. The two major selling point. casual shoes with elegant and traditional suture material to win, emphasizing fine craftsmanship and design creativity, the overall style of the classic and personalized to the noble direction, with plenty of pop elements. As for comfort, has demonstrated moncler sale more obvious, this is casual shoes feature! (4) consumer groups, age, sex, occupation, education, income, family structure, objective analysis of the market.
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